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Sparks Grove Supports Trees Atlanta for Third-Annual Spring First Community Service Event

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Dozens of employees of the experience design firm Sparks Grove will contribute a day of community service at Fernbank Elementary School. Team members will plant 44 trees – including a mix of native oak, eastern red bud and American holly trees – in partnership with the school and Trees Atlanta.

Sparks Grove believes that giving back to the community is important to cultivating relationships. The firm is purposeful about creatively spreading this message, and for Sparks Grove, this volunteer project is an investment in the community and a way to illustrate the creative ideas and seamless solutions the firm provides for the world’s leading brands.

This year, Sparks Grove – a division of global consultancy North Highland – will complete its third-annual volunteer service project at the neighborhood’s newest school, which opened in November 2015.


What:    NeighborWoods Community Tree Planting with Sparks Grove Team Members

Who: Dozens of Sparks Grove team members will join Trees Atlanta organizers and Fernbank Elementary representatives. Interviews available with Sparks Grove Founder and Chief Creative Officer Minsoo Pak and Vice President Rob Sherrell.

When: Friday, March 18 from 1 p.m. to 3 p.m.

Where: Fernbank Elementary School, 157 Heaton Park Drive, Atlanta, GA 30307

Parking:    Contact Nick Wolaver at 678-358-7476 or for parking specifics.

About Sparks Grove: Sparks Grove is an experience design firm that brings together business strategy and creative execution to help clients connect to people’s reason, emotion, and purpose. Sparks Grove uses insight, foresight, strategy, design and development to transform businesses into more human-centered, purpose-driven organizations. Sparks Grove is a part of North Highland, a global management consultancy that delivers unique value, relevant big ideas and strategic business capabilities to clients around the world. For more information, visit or follow Sparks Grove on Twitter @sparksgrove or

About Trees Atlanta: Founded in 1985, Trees Atlanta is a nationally recognized non-profit citizens’ group that protects and improves Atlanta’s urban forest by planting, conserving, and educating. Trees Atlanta is partnering with neighborhoods across Metro Atlanta to plant native species, raise awareness about the benefits of trees, and create a core group of tree advocates. NeighborWoods is a collaborative effort to replenish and sustain the tree canopy, while also educating the community on tree care and management.

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