News & Press
Super Bowl LIII: A Touchdown for Atlanta
Super Bowl LIII was quite a touchdown for Atlanta this year, as the NFL Green team did its due diligence to ensure the city was left more green than originally found.
Each year, the NFL selects a different host city for the big game, and the NFL’s Green team strives to make a positive environmental impact for host cities through the Super Bowl and all the associated activities. The Green team takes responsibility for the environment in all areas of NFL business, from greening NFL events and facilities, to working directly with NFL teams to help them operate their businesses in more sustainable, eco-friendly ways.
The NFL’s Green team began formulating its environmental plan for the Atlanta Super Bowl last spring when they approached Trees Atlanta to be their primary partner for the Super Bowl Urban Forestry Program. This program was jointly funded by the NFL, the Atlanta Super Bowl Host Committee, and Verizon in the form of planting grants.
Grant funds supported 14 separate projects, with Trees Atlanta being the primary community partner on 10 of them. We hosted these projects across the metro Atlanta area from Doraville to Clarkston, to East Point and Vine City, while also partnering with two Boys & Girls Clubs. In total, we planted 535 trees across Atlanta by combining grant funding with funds from Trees Atlanta’s donors and partners. We also partnered with the City of Atlanta to advance our joint work at the Urban Food Forest at Browns Mill.
We will host one additional planting next fall to pass on the Golden Shovel to Miami, the 2020 Super Bowl Host city, and we’ll be maintaining trees at each project site over the next two years. The Super Bowl funding not only provided financial support for our work, but it enabled us to form new partnerships that we look forward to building on in the coming years. We are incredibly grateful for the support of our partners.